well, fancy meeting you here... do you come here often?
Karen was in a quandary... She had started her business as a little “thing on the side” and it was making money (she was still slightly amazed by this). Now though, she needed to scale… to get her business seen by more people so she could make more money so she could QUIT her day job altogether and work for herself…
but Karen HATED writing… she was a talker, a do-er, not a sit-and-write-er! She knew she had to
DO SOMETHING to get her business seen, to show off her knowledge and attract more customers, but she could NOT SIT STILL. Neither could she think of a DAMN THING to write when she sat staring at that blank page.
Karen needed another way to set herself up as an expert in her field and attract clients.
Small businesses everywhere are trying to hold their heads a little higher than their competitors to get seen. They’ve got to think differently about how they market themselves and how they meet new clients.
How do your customers find you?
Are you managing your on-site SEO and making sure all your website bank end is SEO-friendly? How many small businesses can claim to be on top of this one?? Do you pay online directories a fortune to feature your business in a google search? Wouldn’t it be great if your business came up early in an online search without having to faff around with seriously technical SEO…
How do your customers know you’re nice/good/talented?
Do you keep an email database and constantly blog and tell them? Do you comment on thousands of online forums and facebook groups trying to impress everyone with your knowledge? Wouldn’t it be great if your prospective clients could meet you and see what you do and look at multiple examples of your work on their computer or mobile…
How do your customers find out how your service or shop works?
Customers want to know how things work before they make the trek to your place of business. Wouldn’t it be great if you could SHOW them how it works, take them for virtual a walk through your shop or service.
7 Steps to Small Business Success with Video
If your small business is in need of some social media attention or some serious kudos with your target market but you JUST don’t know where to start, we’ve got your back… In this post we’ve made you a step by step guide to help your small business to success using video.
#1 Work out what your business needs MOST
Are you a bit short of brand recognition? Do you want to show people your product range? Do you want customers to know you are really skilled at what you do? Work out what it is you want MOST and work on that FIRST!
(You might want to think of it from your customers’ perspective – what do THEY WANT from your business? Perhaps work on THAT first!)
#2 Work out what style of video is the best answer to #1
A fashion shoot, a time-lapse of your processes or a FaceBook LIVE session all address a different aspect of your business and project a different feeling to your viewers. Think about HOW people will see the video (YouTube? FaceBook? Email?) and make sure the target, delivery and message of the video all align.
#3 Work out HOW you’re going to make the video!
If it’s a FaceBook LIVE session to show your customers that you’re a real person with a real life and you have something important to tell them, great! Work out WHERE you’re going to do it (think about background, noise, sunlight) and WHAT you’re going to say (beginning, middle, end, CTA) and then GO FOR IT! If it’s a hand held mobile video that you’ll upload straight to YOUTUBE, the same goes – WHERE, WHAT. If you want a slick fashion shoot or a series of how-to videos with annotations or special effects, you might want to call in the professionals!
#4 Make the Video!
Get your hubby or your bestie or your kids to hold the phone or camera, and off you go! OR if you’ve booked the professionals, talk everything through with them and then go for it! They’ll work with you to make sure your video gives your business what it needs.
#5 Use the Video
Now for the IMPORTANT BIT - Use the video!! Don’t film it and leave it sitting on your hard-drive… USE IT! Don’t worry if you don’t look or sound EXACTLY as you’d like (none of us do!)… customers want to meet the REAL YOU. They want to hear your stories and see your products… so USE THE VIDEO!! Facebook it, Instagram it, put it on your website and most importantly – set up a YOUTUBE channel. YouTube is owned by Google so when you start to make videos all about your field of expertise – be it finance or fraggles, you’ll start ranking better in Google through YouTube.
#6 Analyse the video and its impacts
Once you’re over the mortification of being online in a video, sit back and look at it objectively – what could you have done differently? Better audio? Better light? Better content? Track views of the video (but don’t expect immediate eyeballs) and ask people if they’ve seen it. If they’ve seen it, ask if they liked it or if it influenced them.
#7 Plan your NEXT video
Using your experience of video #1, plan your next one. Make it so that it’s better than the last, so that it answers your customers’ objections better, so that it shows off your products or services better. You might even put some lippy on for #2!
If you’re like Karen and hate typing, writing and all things static, using video is a fantastic way to get your business content seen by prospective customers. Use the above steps to identify what kind of content will help your business along, what kind of video to make, and then plan it, create it, disseminate it, analyse it and repeat!
If you’d like any help with your video needs, call Tanith at Tin Cat Productions… Tanith loves helping small businesses make big impact with video.
Tanith is TIN CAT PRODUCTIONS for all your video requirements...