 So it has recently been covered extensively that the video clip for DESPACITO is now officially the most watched youtube video of all time! Hilarious.
Not hilarious for any reason other than the fact that the video is pretty generic, pretty awful, pretty sexist and has not a lot going for it apart from some (I’ll admit this) pretty amazing boob/bum shots… the camera man was having a good day, that’s for sure. We start with a cute bit of drone work over some generic Hispanic rocky beach city, establishing that the guy is cool (aviators) and the girl is hot (denim cutoffs). Yes, the girl is gorgeous, and not wearing much. The guys are frankly pretty ordinary looking, and yet again, perpetuating the problem with music videos (pretty much all of them) the guys are fully clothed. Hate it. The action moves to an “ordinary” Hispanic streetscape (multicoloured walls, people casually dancing on the street and old guys playing scrabble, happens all the time). Oh, now we’re off to a club, where girl is hot in gold lamé and gets stared at creepily by everyone in the bar. Dry humping dancing ensues. Guys are fully clothed, again. Girl touches herself, guys touch scantily clad girls… hedonistic pre orgy ensues… her arse should be insured. Funnily enough youtube’s automatic playlist played for me straight after “despacito” Ed Sheeran’s “Shape of You”… which starts, you guessed it, with a scantily clad chick. This time though, the lady is BOXING, and it has a STORYLINE and ED SHEERAN gets his arse kicked by a sumo wrestler and his ladyfriend boxer saves the day, FULLY CLOTHED. Hurrah! Video marketing take away: “boobs and bums get eyeballs”? Well, we all knew that… Don’t forget the value of a good storyline and strong characters! Get eyeballs to your business with video production in Manly by Tanith at Tin Cat Productions.
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