well, fancy meeting you here... do you come here often?
You don't need much on video shoot day... You do need however:
*An idea... and ideally this idea should have been had BEFORE the shoot day.
*A sense of humour... because sourpusses are a downer. Even the hardest day on a video shoot is a doddle compared to child labour down the mines, chin up people!
*Ingenuity... you'll need the strangest things, you'll need them NOW, so you'll get them.
*People skills... there's always one. Sometimes there are two. But at a number greater than zero, you will learn to deal with them: calmly, professionally, and with a wry smile that they can't really get angry with, but that your contemporaries will interpret as "This is the one. I'm dealing. Bring coffee."
*Calm... always a good one, on set this is a necessity. Sometimes "Quiet on set!" are the greatest words to hear, because it means one cannot deal with anything else, one must just wait. Enforced meditation.
*Water... don't forget to hydrate. Coffee does not count. Don't overdo the hydration though because...
*Access to bathrooms... this has been one of the biggies for me, when people need to go, give them somewhere preferably without cockroaches and stench. If roaches and stink is all you've got, it'll have to do.
*A finish line... How long is a piece of string? Working on an interminable shoot with no obvious end in sight is a killer. Make sure everyone knows your expected finish time, and keep them updated if things change. "Cut!" is a great sound on any shoot, but "That's a wrap!" is the winner.
Tanith is TIN CAT PRODUCTIONS
A pleasure as always to work with Andrew Pepar from The Reason and The Road, coaching consulting and generally fixing everythingness is his biz!
80% of internet users recall watching a video ad on a website they visited in the last 30 days.
(Online Publishers Association via Punchy)
Users are 64% more likely to make a purchase or enquiry if a website has video.
(comScore via Punchy)
Using video in email marketing campaigns
increased revenue by 4 times.
A minute of video is worth 1.8 million words.
Head over to funnelbox (cutting edge video marketers based in Oregon) to get a fantastic guide to using video for each phase of your online marketing...
Ellie owns CrossfitTone in Brookvale and they recently revamped their gorgeous pink website! Check out our latest video online at crossfittone.com.au
Tanith is TIN CAT PRODUCTIONS for all your video requirements...